If you think that Lego is afraid to recall 120,000 Star Wars sets because of the wrong shade of grey on a brick, you’d be wrong.
Lego and Star Wars have gone hand in hand for well over a decade. The resurgence of the brick kingdom can be traced back to the surprise success of Lego Star Wars: The Video Game back in 2005. Since then, Lego has (to the chagrin of some) become more involved with pop culture nostalgia, thus boosting its brand.
But not everything always goes so swimmingly. Recently the company had to recall 120,000 Star Wars sets because someone packed the wrong colored brick into the kits. This seems like a pretty big deal, but it doesn’t end the way you might be thinking it does.
The employee who was responsible for the £1.3 million oversight wasn’t fired or even punished. Instead the company invested money in better lighting and labeling to make sure this doesn’t happen again.
Not pinning this on one guy is a next level move by Lego, and one that shouldn’t go unnoticed.
Aside from that, Lego is so massive that it can just decide to recall 120,000 sets and not come close to hurting its bottom line. It also goes to show that Lego cares deeply about its customers and making sure they get the right quality experience when building a kit. Few things suck more than getting a set completed and then noticing something is wrong. It sucks doubly when that thing is out of your control (i.e. a missing piece or a piece that is the wrong color).
Rather than just let this go and move on to the next thing, Lego rectified the issue in a way that lets everyone know they care.
If that doesn’t make you love Lego even more than you already did, you’re probably a Mega Bloks dope.