Lego wants to target emotions: How the company is tackling the challenge

Photo Credit: Production Header/The LEGO Group Image Acquired from LEGO Media Library
Photo Credit: Production Header/The LEGO Group Image Acquired from LEGO Media Library /

LEGO wants to target emotions and they have an idea of how they are doing it. The new faces are going to express all kinds of emotions.

It’s no secret that LEGO has always been small yellow figurines with no face. Then, in 1978 four years later, the company added the small smiley faces. Then, the faces started to change a little bit. Several new expressions started to be released, adding angry faces, bearded faces, and other emotional faces.

Now, there are over 10,000 unique mini-figures created by LEGO with various facial expressions and they are trying to provide more emotions through their small faces.

Of course, the conversations about emotions is becoming more important for the younger audience, as children should understand the importance of expressing their emotions. It’s also important for children to understand each emotion and express them on their own. Since LEGO is such a big part of children’s creative lives, it only makes sense that they should introduce new faces.

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The older smiley faces are almost vintage these days, as more niche products and sets are being released. With characters, the faces will change. But those who really love vintage sets may appreciate these faces. In fact, they are perfect for LEGO fans because they are unique.

But since the faces are so small that it can be hard to capture the perfect expression or emotion in a single yellow building block. QZ created a quiz to see how people are recognizing and reacting to the faces and emotions created by the company. You can take the quiz by clicking the link at the beginning of the article.

What do you think about LEGO introducing these new faces to fans to learn more about emotions?